Following this weeks announcement that The Duke & Duchess of Cambridge are expecting their third baby, I thought it would be an appropriate time to talk about Princess Charlotte's favourite toy.
It's a modern looking, octopus-teddy hybrid called Whisbear (short for Whispering Bear) which emits a consistent hairdryer sound for 40 minutes to help baby settle. Yep, this white noise apparently soothes babies - and now I have a valid excuse to get my hair done every week.
It also offers a standby CRYsensor mode that automatically turns the bear back on for a further 20 minutes if baby starts to stir.